Demenok Tatiana
CBDO, Holliday Marketing
Graduated from The St. Petersburg State University of Economics (UNECON), Faculty Banking and Finance in 2008. Complete additional educational program in Harvard Business School (Entrepreneurship Essentials, 2023) and Harvard (Leadership: Foundational Principles, 2022), studied strategic marketing in Johnson and Wales University (USA, 2005–2006).
Lead marketing strategies and digital directions in major companies, including Holliday Pigments. Specialize in introduction brands to new markets, product management, digital innovation and optimization marketing budgets. Under her leadership, successful projects using AI and big data have been implemented, including co-branding initiatives with major telecommunications operators in Russia and Kazakhstan.
She’s an experienced speaker and expert in the field of marketing, e-commerce and digital technologies. Participates in industry conferences, shares practical cases on the integration of AI into marketing, management of data-driven projects and the use of innovative technologies for business growth.